For The Americas Film Festival of New York, we started by conducting thorough research to understand the diverse audience interested in Latin American and multicultural cinema.
Curabitur et ligula. This allowed us to tailor our strategy to highlight the festival’s mission of showcasing stories from the Americas, ensuring a broad and inclusive reach.
We designed a vibrant social media campaign featuring visually captivating content that reflected the festival’s cultural diversity. Highlights included filmmaker interviews, previews of selected films, and engaging countdowns to festival events.
The content strategy also leveraged audience interaction through polls, quizzes, and live Q&A sessions, which fostered a deeper connection with followers.
A strong emphasis was placed on storytelling, with posts that celebrated the creativity and heritage of the filmmakers involved.
