Our strategy began with an in-depth analysis of the Havana Film Festival’s target audience and competitors.
By studying demographic data, user behavior, and content preferences, we identified key areas for engagement and growth.
This insight allowed us to tailor content that resonated with the audience, emphasizing the festival's cultural richness and cinematic excellence.
This was supported by a robust content calendar featuring event updates, filmmaker spotlights, and behind-the-scenes moments.
By leveraging video clips, carousel posts, and interactive stories, we ensured consistent engagement and maintained a dynamic online presence.
