Corto Circuito

For the Corto Circuito Film Festival of New York, we began by analyzing its unique audience—fans of short films with a strong interest in Latin American and Spanish-speaking cultures.

We identified opportunities to amplify its niche appeal by targeting filmmakers, students, and cinephiles through tailored messaging. This research informed a strategy that positioned the festival as a premier platform for celebrating short-form storytelling.

Live-streamed panel discussions and audience engagement initiatives, such as voting for favorite short films via Instagram polls, further enhanced the festival’s interactive experience.

The tone of the campaign balanced professionalism with the vibrant energy of the films being showcased.

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Through consistent tracking and data analysis, we adapted our approach to maximize engagement. Experimenting with different post formats and publishing schedules allowed us to identify what resonated most with the audience. This iterative process led to an impressive 270% growth in social media followers in the last 2 years.

Corto Circuito

TAFFNY

HFFNY

For the Corto Circuito Film Festival of New York, we began by analyzing its unique audience—fans of short films with a strong interest in Latin American and Spanish-speaking cultures.